Orient Tunisie
Orient is a Tunisian brand focused on creating useful and efficient household appliances to make everyday tasks easier, such as food preparation, laundry, dishwashing, and more. Known for using high-quality materials and the latest technologies in Tunisia, Orient has established a strong presence in the market. The brand is committed to innovation, continuously developing new products that enhance convenience and functionality for consumers.
Mission
Orient approached our web agency with the goal of developing an intuitive and informative e-commerce platform to effectively present the company's products and enhance its online presence. The main objectives included building a custom PrestaShop e-commerce website from the ground up, with a focus on showcasing their diverse product range and generate engagement and leads for the brand.
Our solution
We partnered with Orient from the outset to understand the brand’s needs in the highly competitive household appliance sector in Tunisia. The main goal was to design a modern, intuitive online store that would showcase their products and provide an easy shopping journey for users.
We developed the site on PrestaShop to ensure smooth management and optimal presentation of household products. Our team designed modern UX/UI mockups tailored to the appliance industry, reflecting the innovative image of the brand. We structured key pages to make it easy for users to access popular products, with detailed and appealing product descriptions and a seamless navigation experience across all devices.
We incorporated advanced e-commerce functionalities such as an intelligent search engine, advanced filtering options to refine results, and a simplified shopping cart system. Additionally, we added an order tracking feature and a personalized customer area to improve user interaction.
To enhance the brand's visibility in the Tunisian market, we implemented a targeted SEO strategy. We optimized product descriptions, meta tags, and URLs to attract qualified traffic, ultimately improving conversion rates.
We provided training for the Orient team to enable them to independently manage the website, including product updates and promotions. Along with a reliable annual web hosting plan, we also established regular technical monitoring to ensure the site's performance and security.
The e-commerce platform for Orient has become an effective tool, reflecting the brand's quality and innovation. It provides a smooth and simple shopping experience while strengthening the brand’s visibility in the Tunisian market. This platform has positioned Orient as a key player in the household appliance sector, fostering a strong connection between the brand and its customers.
Orient is dedicated to creating efficient household appliances that simplify daily tasks such as cooking and cleaning. Utilizing high-quality materials and advanced technologies, Orient has established a strong market presence in Tunisia by delivering reliable products designed to enhance everyday living.
