Samsung
Renowned for its technological innovation, Samsung specializes in the production and sale of consumer electronics, household appliances, telecommunication products, and IT equipment. As one of the most sought-after brands by Tunisians and with a focus on improving the user experience on its official Samsung Tunisia website, the brand’s representative sought our expertise to redesign the website. The goal was to increase traffic and conversions while staying updated with the latest trends and technologies.
Mission
The project for Samsung Brand Shop involved a comprehensive redesign of its website while adhering to the strict guidelines and branding standards of the parent company. The challenge was to create a modern, user-friendly platform that enhanced the browsing experience for users, incorporated new features, and optimized the site for search engines. This redesign also required migrating existing content and implementing a robust e-commerce framework, all while ensuring the site remained aligned with the expectations of its target audience.
Our solution
Our web design agency undertook the complete redesign of the Samsung Tunisia website, adopting PrestaShop as the foundation for its e-commerce capabilities. We restructured the site with a clear information architecture and user-friendly navigation, ensuring the platform could efficiently serve its audience.
The design was meticulously updated to respect the parent company’s branding while introducing a responsive layout for seamless use across devices. Custom features were integrated, including a powerful search engine, an online payment system, and a contact form, to elevate the user experience.
We ensured the smooth migration of all existing content to the new platform, safeguarding data integrity throughout the process. In addition, we implemented a comprehensive SEO strategy, optimizing keywords, meta tags, and content to improve visibility in search engine results.
Our team conducted rigorous functionality and usability tests to ensure the new website met the highest standards of quality, performance, and security. Post-launch, we provided hosting management, incorporating regular backups and robust security measures. We also offered ongoing maintenance and updates to keep the site current and fully functional.
Samsung is a global leader in technological innovation, producing a wide range of consumer electronics and household appliances. In Tunisia, the brand is highly regarded for enhancing user experience. Recently, Samsung Tunisia sought our expertise to redesign its website, aiming to boost traffic and conversions while integrating the latest trends and technologies for an improved online presence.
